One of the most rewarding things about running this site has been hearing (and re-telling) the stories I hear from all parts of the cachaça production and marketing value-chain. Readers have heard plenty from distillers, and a bit less from bartenders, but virtually nothing about retail.
Emilio Lobato of Cachaça Express contacted me recently and I interviewed him over email. He started Cachaça Express in late 2010 as "so far, the best reference in Brazil in terms of cachaça selection, content, usability and design."
After a cursory browse of the site and its selection, it's hard to disagree. Cachaça Express has everything from Cachaçagora favorites like Coqueiro to life-in-Diddy's-liquor-cabinet fare such as Cachaça Havana, a Playboy-Brasil-lauded tipple that will set you back $R350 (US$211) for a mere 600ml bottle.
You can shop by price (for most of us), type (aged, white, etc.), and (for us real cachaça nerds) region of origin.
Read the interview and find out more after the jump.
Continue reading "Taking a Ride with Emilio Lobato on the Cachaça Express" »