Sagatiba Returns, Under Campari

June 15, 2013

Sagatiba Returns, Under Campari

Nearly two years after Gruppo Campari purchased Sagatiba, they are slowly reintroducing the brand to the U.S.

Just Drinks says:

The two-strong "premium" cachaça range was launched in New York, Florida, Southern California, Northern California and Nevada this week, the group's US unit said yesterday (12 June). The launch was timed to coincide with yesterday's International Cachaça Day.

Pura is almost devoid of personality, I feel. It's far more "neutral" than I tend to like my cachaças. Velha, however, is very much worth trying. Hopefully the brand will be making it over to Illinois.

The big thing that the new Sagatiba is missing: global brand ambassador John Gakuru, now at Think Spirits. One of the hardest working such ambassadors you're likely to find. Seriously. His globe-trotting Facebook posts used to give me whiplash.

Posted by Phil Gomes on June 15, 2013 at 03:14 PM in Sagatiba | Permalink

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About Cachaçagora

Hi. My name is Phil Gomes. By day, I work at a public relations firm as its senior vice president of digital integration. I'm a proud SF East Bay native who currently lives in Chicago.
I was introduced to cachaça by my wife, a Carioca. Her mom, in turn, is the president of the Confraria de Cachaça do Copo Furado, a group that meets monthly to talk about Brazil's indigenous spirit. I participated in one of their meetings when I vacationed in Rio in July 2008.
This started me thinking about the basic question of whether cachaça in the U.S. is today where, say, tequila was some decades ago.
So I decided to start this blog as a means to record and share the cachaça-related items I've been seeing day-to-day. I hope to be sharing recipes, impressions, and random thoughts as the U.S. continues to catch on to the potential for this particular spirit.
Oh... The name? "Cachaçagora" is a portmanteau of "Cachaça" and "agora", which is the Portuguese word for "now". In Greek, "agora" also means public square. I hope to meet the expectations of both.
Saúde!
cachacagora~~ at~~ gmail~~ dot~~ com

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Cachaçagora - Cachaça, Caipirinha, And Cocktails

Quite possibly the best English-language blog about cachaça, the national distilled spirit of Brazil.

June 15, 2013