Cabana Cachaça... for a Cause

February 22, 2010

Cabana Cachaça... for a Cause

I don't know if you know this, but $1 from every bottle of Cabana sold this year goes to a good cause: education programs in Brazil's favelas ("slums").

Cabana has inked a partnership with Developing Minds Foundation, whereby the proceeds from the purchase of a bottle of Cabana are earmarked for this cause.

I asked Cabana founder Matti Anttila about how this program has been received:

Across the board -- bartenders, accounts, well-known mixologists, etc. -- all wanting to support the initiative and some accounts already wanting to feature cocktails this year with proceeds going to the foundation and incorporating into events. We'll be working closely with all our partners this year to ensure that the benefit to the foundation and favela projects goes beyond just the money donated per bottle sold of Cabana.

As I said around the time I started this blog, the attention on cachaça, in particular, and Brazil, in general, will only increase. And that was before Brazil won the opportunity to host the 2016 Olympics.

I'm looking forward to more from Cabana and others in this regard.

Posted by Phil Gomes on February 22, 2010 at 07:50 PM in Cabana, Social Responsibility | Permalink

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About Cachaçagora

Hi. My name is Phil Gomes. By day, I work at a public relations firm as its senior vice president of digital integration. I'm a proud SF East Bay native who currently lives in Chicago.
I was introduced to cachaça by my wife, a Carioca. Her mom, in turn, is the president of the Confraria de Cachaça do Copo Furado, a group that meets monthly to talk about Brazil's indigenous spirit. I participated in one of their meetings when I vacationed in Rio in July 2008.
This started me thinking about the basic question of whether cachaça in the U.S. is today where, say, tequila was some decades ago.
So I decided to start this blog as a means to record and share the cachaça-related items I've been seeing day-to-day. I hope to be sharing recipes, impressions, and random thoughts as the U.S. continues to catch on to the potential for this particular spirit.
Oh... The name? "Cachaçagora" is a portmanteau of "Cachaça" and "agora", which is the Portuguese word for "now". In Greek, "agora" also means public square. I hope to meet the expectations of both.
Saúde!
cachacagora~~ at~~ gmail~~ dot~~ com

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Cachaçagora - Cachaça, Caipirinha, And Cocktails

Quite possibly the best English-language blog about cachaça, the national distilled spirit of Brazil.

February 22, 2010