Seagram's Launches "Brazilian Rum", Questions Remain

Caught this by way of Ministry of Rum and Examiner:

Over at the latter, Charles Cowdery says:

In addition to traditional rum cocktails such as rum and cola, and the mojito, the brand will promote the caipirinha, a traditional Brazilian drink made with cachaça.

Is Seagram's Brazilian Rum, in fact, cachaça? I don't know, but cachaça probably can be classified as rum under U.S. law.

The suggested retail price is $11.99 for a 750 ml bottle.

Cachaça is, in fact, "classified as rum under U.S. law". There probably is a reason for it, but it looks to me that it's just some bureaucrat, or set thereof, flexing muscle.

The questions I'm asking:

• Is this actually a "cachaça", as we've come to understand the term? (My strong sense is "no".)
• If so, is it evidence that marketers may be giving up on marketing "cachaça" as its own category, by calling it "Brazilian Rum?"

I asked Seagram's U.S. PR. I let you know if I hear back.

UPDATE: Seagram's got back to me.