The Story Of Beija Cachaça

August 20, 2008

The Story Of Beija Cachaça

WestonForum.Com ran a piece about the young founders of Beija Cachaça:

With no previous experience in the liquor business, both men, 24, have put everything they have on the line to create a start-up company that produces Beija. Whether their gamble will pay off remains to be seen.

Even if you only have a passing interest in the U.S. cachaça market, the article is worth a read simply because you have to admire their persistence and determination.

Also, their tale of pursuing a distributor -- "they all laughed at us" -- seems to be a familiar one. This 2007 Forbes feature (of which I'm not too terribly fond) describes Leblon founder Steven Luttman getting "the brush-off" from fifty distributors in twelve months. Clearly these distributors are only now starting to wise up to the potential.

And, no, I haven't tried Beija yet.

Posted by Phil Gomes on August 20, 2008 at 06:21 PM in Beija, News | Permalink

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About Cachaçagora

Hi. My name is Phil Gomes. By day, I work at a public relations firm as its senior vice president of digital integration. I'm a proud SF East Bay native who currently lives in Chicago.
I was introduced to cachaça by my wife, a Carioca. Her mom, in turn, is the president of the Confraria de Cachaça do Copo Furado, a group that meets monthly to talk about Brazil's indigenous spirit. I participated in one of their meetings when I vacationed in Rio in July 2008.
This started me thinking about the basic question of whether cachaça in the U.S. is today where, say, tequila was some decades ago.
So I decided to start this blog as a means to record and share the cachaça-related items I've been seeing day-to-day. I hope to be sharing recipes, impressions, and random thoughts as the U.S. continues to catch on to the potential for this particular spirit.
Oh... The name? "Cachaçagora" is a portmanteau of "Cachaça" and "agora", which is the Portuguese word for "now". In Greek, "agora" also means public square. I hope to meet the expectations of both.
Saúde!
cachacagora~~ at~~ gmail~~ dot~~ com

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Cachaçagora - Cachaça, Caipirinha, And Cocktails

Quite possibly the best English-language blog about cachaça, the national distilled spirit of Brazil.

August 20, 2008