Concierge.Com Features Mãe de Ouro and Sagatiba (Cachaçagora

July 20, 2008

Concierge.Com Features Mãe de Ouro and Sagatiba

Concierge.Com recently featured Mãe de Ouro and Sagatiba in a two-part series.

As a career PR guy, I'm interested in the strikingly different messaging for each. Mãe de Ouro's "Cachaça Dave" Catania focuses on the product's farm-to-fermentation, single-estate production while Sagitiba — which appears to pull in and refine cachaça from multiple sources — takes understandable pride in the sophistication of the process they've developed.

Both approaches, I find, are equally valid and not something to get all PC-versus-Mac about. Would love to get both in the tasting lab. (And by "tasting lab" I mean "Wherever I have cachaça and a notepad or computer in the same place at the same time.")

Posted by Phil Gomes on July 20, 2008 at 10:30 AM in Mae de Ouro, News, Sagatiba | Permalink

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About Cachaçagora

Hi. My name is Phil Gomes. By day, I work at a public relations firm as its senior vice president of digital integration. I'm a proud SF East Bay native who currently lives in Chicago.
I was introduced to cachaça by my wife, a Carioca. Her mom, in turn, is the president of the Confraria de Cachaça do Copo Furado, a group that meets monthly to talk about Brazil's indigenous spirit. I participated in one of their meetings when I vacationed in Rio in July 2008.
This started me thinking about the basic question of whether cachaça in the U.S. is today where, say, tequila was some decades ago.
So I decided to start this blog as a means to record and share the cachaça-related items I've been seeing day-to-day. I hope to be sharing recipes, impressions, and random thoughts as the U.S. continues to catch on to the potential for this particular spirit.
Oh... The name? "Cachaçagora" is a portmanteau of "Cachaça" and "agora", which is the Portuguese word for "now". In Greek, "agora" also means public square. I hope to meet the expectations of both.
Saúde!
cachacagora~~ at~~ gmail~~ dot~~ com

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Cachaçagora - Cachaça, Caipirinha, And Cocktails

Quite possibly the best English-language blog about cachaça, the national distilled spirit of Brazil.

July 20, 2008