How rare it is that I get to combine two of my favorite things: high-tech and cachaça. Hell... All I need is for Type O Negative to sing a song about it and I'll have a Phil Gomes hobby hat-trick.
Blue Caterpillar LLC, an tech investment and advisory firm, has invested in Beija. Their assessment of the opportunity certainly echoes the opinions stated here on Cachacagora, namely, that very little cachaça makes it out of Brazil and folks up in this hemisphere are eager to try something new.
More from Blue Caterpillar:
Our assessment is that Beija has the right ingredients to make it in the market. The valuation parameters are in line with the stage of company development and potential valuations in this market are easy to calculate since they are largely driven by case volume.
While I can't find evidence that Bacardi acquired Leblon, as the post says in another paragraph, I do know that it took a minority stake in the company. When Blue Caterpillar says that Bacardi "acquired a small local producer," they might be referring to Leblon's purchase of the distillery that became Maison Leblon in Minas Gerais.
Beija, rated 3.5 barrels here, took third in the post-New-Year's blind tasting that my buddy Richard and I undertook. This, of course, should not be taken to mean that Beija is at all inferior; the competition in that particular tasting was unusually fierce. I also linked to an early profile of the young founders, which ran on WestonForum.Com.