Honey to satisfy greater-than-average sweet tooth? Gotcha.
Formula 1 tie-in? Okay, now you're not even playing fair.
Nifty VIP packaging? Oh, c'mon...
From TheDieLine.Com, a package-design blog:
B honey cachaça is a new Brazilian spirit that blends sugarcane rum with honey and a touch of lime, creating a premium beverage from a common drink. "B” is a new liquor brand co-founded by Formula 1 driver Nelson Piquet Jr. and friends. “B” is made with sugar cane from the region of Brazil and refined to create a perfect blend of sweet and citrus, adding honey, lemon and generous doses of sophistication, from the recipe to the packaging.
You have my attention...