Things have been quiet around here with work, gradschool, and daddydom, so you know this has to be big.
The old, weary, unelected giants of concrete and steel have seen it fit to "recognize" cachaça as distinctively Brazilian, presumably in exchange for reciprocal recognition of bourbon and Tennessee whiskey (no, not the same thing) as distinctively American.
The rest of us... like... you know... work for a living.
Hat-tip to Copa's Jason Montgomery, who was first to me with the news.
Hopefully, this will mean an end to ridiculous labeling laws that gave us the idiotic and obligatory "Brazilian Rum" label. Just in time, too, with the Brazil-hosted World Cup and Olympics just around the corner. Hopefully, the Federal Register shaved a page or two off of its 80,000+ pages this week.
- New York: Lani Kai – Friday April 13, 6-8pm
- Miami: Novecento - Thursday April 12, 6-8pm
- Chicago: Union Sushi - Thursday April 12, 6-8pm
- Philadelphia: Alma de Cuba – Friday April 13, 7-9pm
- Rio de Janeiro: Fasano – Friday April 13, 6-9pm
- São Paulo: Mocotó – Friday April 13, 6-9pm | Mani – Friday April 13, 6-9pm
Okay, cachaça marketers... You now officially have no excuse! Cachaça is "legalized." All eyes are going to be on Brazil for the next four years at least. At least a few of you have been acquired by, or otherwise received money from, some of the booze industry's deepest pockets. Interest in Brazilian culture will never be higher in the foreseeable future. If you cannot make it happen in the next four years... GIVE. IT. UP. The ball is in a dead hover over home plate.
Yes, I know "cachaça" and "caipirinha" are tough for the gringos to pronounce. But they figured out "mo-HEE-toe" for Pete'sPedro's sake! Interest in creative cockails is up across the board. Hell... There's was even a cute animated movie set in (and took its name from) Rio... with an Angry Birds tie-in to boot! Hell... Even survival-horror dead-enders forgot about Turistas ages ago.
Now's your moment, guys. Boa sorte!