Cachaçagora is, as you've no doubt noticed by now, not my day-job. As the sidebar on the left-hand side of my site says, I'm an SVP at Edelman, the world's largest independently owned PR firm.
As part of this job, I help out with ABERJE's professional communications certificate program in São Paulo every year, speaking to the communications folks from some of Brazil's finest companies about the intersection between corporate affairs and social media. (ABERJE is a Brazilian professional organization for people in my line of work.) After doing this for three out of the last four years, I was finally able to puddle-jump to Rio and visit with my sogros (in-laws) for a couple of days before heading back to Chicago.
This, of course, meant cachaça... Lots and lots of cachaça.
First thing the morning after I landed in Rio, I boarded a bus with the Confraria de Cachaça Copo Furado, the cachaça-appreciation society in which my in-laws are very active.
Yes, I have the coolest in-laws in the world. Stew in your jealousy for a bit, and then read about where we went after the jump.