Reuters Covers Cachaça
While pronouncing our favorite drink "CATCH-ah-suh" is about as grating as calling the producers of this segment "Rooters", here's a piece that apparently ran yesterday:
About Cachaçagora
Hi. My name is Phil Gomes. By day, I work at a public relations firm as its senior vice president of digital integration. I'm a proud SF East Bay native who currently lives in Chicago.
I was introduced to cachaça by my wife, a Carioca. Her mom, in turn, is the president of the Confraria de Cachaça do Copo Furado, a group that meets monthly to talk about Brazil's indigenous spirit. I participated in one of their meetings when I vacationed in Rio in July 2008.
This started me thinking about the basic question of whether cachaça in the U.S. is today where, say, tequila was some decades ago.
So I decided to start this blog as a means to record and share the cachaça-related items I've been seeing day-to-day. I hope to be sharing recipes, impressions, and random thoughts as the U.S. continues to catch on to the potential for this particular spirit.
Oh... The name? "Cachaçagora" is a portmanteau of "Cachaça" and "agora", which is the Portuguese word for "now". In Greek, "agora" also means public square. I hope to meet the expectations of both.
Saúde!
cachacagora~~ at~~ gmail~~ dot~~ com
Rating System
- Five barrels: Baptize your kid with this. Immediately.
Four barrels: This should be in your special stash. Hide it from your uncle and the guy who keeps wanting to borrow your truck.
Three barrels: Decent.
Two barrels: Almost guaranteed to turn into a four-barrel-rated cachaça after the third one. Cocktail-mixture is absolutely essential.
One barrel: If Wolverine from the X-Men wanted to go on a serious bender with this stuff, his mutant healing-factor would come in quite handy.
Zero barrels: Your engine block probably needs cleaning, doesn't it?
« Cachaça Brand? Media Company? Why Not Both? | Main | The Story Of Beija Cachaça »
August 19, 2008
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/t/trackback/2135606/32547076
Listed below are links to weblogs that reference Reuters Covers Cachaça:
Subscribe
Categories
- Abelha
- Agua Luca
- Armazem Viera
- Bar Convent
- Barril 39
- Batida
- Beija
- Boca Loca
- Bottles
- Cabana
- Cachaca Kaballa
- Cachaca Seculo
- Caipirinha
- Celebrities
- Cocktails
- Confraria Updates
- Cooking
- Coqueiro
- Cuca Fresca
- Environment
- Events
- Film
- Introductions
- Leblon
- Mae de Ouro
- Making-of
- Marketing
- Message From Your Host
- My Reviews
- News
- Novelty
- Others' Reviews
- Purajacuhy
- Rating: 1 Barrel
- Rating: 2.5 Barrels
- Rating: 3.5 Barrels
- Rating: 4 Barrels
- Retail
- Rio D
- Sagatiba
- Social Responsibility
- State Of The Spirit
- Tastings
- Travel
- Velho Pescador
- Verde Amarela
- Videos
- Ypioca
Recent Posts
- Cabana Throws Party In El Lay, Liquid Muse Is There
- Cocktail Recipe: Pineapple Caipirinha
- Cocktail Recipe: Leblon Punch Caipirinha
- Cocktail Recipe: Pumpkin Caipirinha
- "Breaking The Law... Breaking The Law..."
- Brazil's New Caipirinha Law
- Cachaça & Diplomacy
- Variety Has More On "The Royal Road Of Cachaça"
- Five Cachaça Cocktails From Epicurious
- Three Cocktail Recipe Vids From Sagatiba
Recent Comments
- Intoxicologist on Cocktail Recipe: Leblon Punch Caipirinha
- anthony on Brazil's New Caipirinha Law
- Wendy on Cocktail Recipe: A VeeV / Cachaça Mixture
- Humberto Marques on Photos From Ypióca's Cachaça Museum
- Natalie - The Liquid Muse on Cocktail Recipe: A VeeV / Cachaça Mixture
- anthony on Scoop: Abelha Cachaça -- A Transatlantic Cachaça In The Works
- Phil on Review: Boca Loca
- Daniel on Review: Boca Loca
- Chanty on Review: Leblon Cachaça
- Phil on Cachaçagora Holds Its First Blind Tasting
Comments